Sephora, a popular beauty retailer, created the Beauty Insider program that rewards customers for their loyalty and engagement.

Check out the Sephora Rewards & Promotions Campaign  

Through the program, customers can earn points for purchases and redeem them for various rewards.

The Sephora Content Strategy revealed here. (Source Credit: Research by CB Insights) 

Sephora encourages customers to share their makeup looks, product reviews, and beauty tips on social media using specific hashtags, creating UGC that showcases their products in action and fosters a sense of community among beauty enthusiasts.

Fashion Nova , an online fashion retailer, has leveraged UGC to drive engagement and sales.

It’s rare to meet anyone today who hasn’t heard of Fashion Nova. It is a clothing brand that went viral over the years and became a social media phenomenon.

Fashion Nova gained insane popularity over the years, as of November 30, 2022, Fashion Nova has 21.4 million followers on their Instagram profile. Its growth rate is at 600% every year that passes. Fashion Nova’s Instagram success has been a result of its trendy posting strategies that include celebrities and social media influencers.

Leverage The Power Of Hashtags.

They encourage customers to share their outfit photos and tag Fashion Nova on social media platforms, using trendy hashtags like  #NovaBabe. 
Source Credit: Power of Hashtags #novababe

Fashion Nova then features and reposts the UGC on their own accounts, showcasing customers’ styles and creating a sense of authenticity.The UGC-driven approach has contributed to Fashion Nova’s rapid growth and popularity, particularly among millennial and Gen Z consumers.

Check the Fashion Nova Case Study Here Fashion Nova Case Study Source Credit: Research by 440 Industries

TOMS, a shoe and accessories company combined their commitment to social impact with a referral program to drive growth.

For every pair of shoes purchased, TOMS donates a pair to a child in need. 

US-based TOMS Shoes gives away one shoe to a poor child for free, for every shoe it sells. This case study looks at how TOMS Shoes has made the cause contribute to its revenues.

TOMS didn’t pay celebrities to advertise its products.

However, due to the prevalence of photographs in social media of celebrities wearing the company’s shoes, it received a great deal of “free” publicity and perceived celebrity endorsements.

TOMS’s Social Media Marketing Excellence.

It’s very clear when you go to the TOMS website, that there is a strong presence of social media links, such as Facebook, Twitter, YouTube, Pinterest, Instagram and Google Plus.

On top of that, many TOMS fans and consumers create their own digital content about their experiences with TOMS products and TOMS initiatives, allowing them to do much of the marketing for the company and spread the story.

Case Study: How TOMS Shoes made a cause the centre of its activities. (Source Credit: Business Today Magazine) They encouraged customers to share their

TOMS purchases and the impact they were making on social media using the hashtag #OneforOne. (Source Credit: Ivory Research)

By integrating social responsibility with their referral program, TOMS generated UGC that showcased their products and the positive change they were making in the world.

GoPro, a company known for its action cameras,  Source Credit: The New York Times |wirecutter, has built a strong community of brand advocates by leveraging UGC.

GoPro users are encouraged to share their thrilling adventures and epic footage captured with GoPro cameras on social media, using the hashtag #GoPro.

GoPro curates and shares the best user-submitted content on their official channels, creating an aspirational image and inspiring others to capture and share their own adventures.

This was a successfully implemented customer advocacy Source Credit: Article on Medium by Globant

Pura Vida Bracelets, an online jewelry retailer, built a successful brand by harnessing the power of UGC and social media.

They created a community-driven brand image by encouraging customers to share photos of themselves wearing Pura Vida bracelets using the hashtag #PuraVidaBracelets.

This UGC campaign not only generated authentic content but also created a sense of belonging among customers.

Pura Vida also implemented a referral program that rewarded customers with discounts for referring friends, which further fueled their growth.

HelloFresh, a meal kit delivery service, implemented a referral program that rewarded customers with discounts or free meals for referring friends.

The program incentivized customers to share their HelloFresh experience on social media platforms, creating UGC in the form of food photos, recipe ideas, and cooking tips.

The business model of HelloFresh differs from that of a retailer or grocer, as it focuses on working upstream with a “pull model.” HelloFresh essentially eliminates the need for intermediaries such as distributors or wholesalers.

HelloFresh has a really strong brand voice.

Rewarding the community for cooking with us and being loyal customers is very important.

HelloFresh has an ongoing weekly contest. Source Credit:Pinterest Pin Hello Fresh

#HelloFreshPics to encourage customers to share pictures of their meals, and we are happy to Retweet the best ones.

A quick check on how can a brand harness Twitter Analytics.

Twitter is a powerful tool that businesses can use to dive deeper into the success of their Twitter campaigns.

Audience Measurement Are Key Metrics To Find Your Customer’s Insights Source Credit: Twitter Analytics Business

Here are some insights & key strategy tips from the HelloFresh recipe-kit Source Credit: Insights by AdWeek services senior social media manager. 

This UGC-driven approach helped HelloFresh attract new customers and build a loyal following Source Credit: BankNotes by #paid of home cooks sharing their culinary journeys.

Some further in-depth insights on Food Trends & Innovation for our different markets on these landing pages