92% of consumers trust referrals from friends and family over other forms of advertising. ~ Nielsen

86% of B2B buyers say word-of-mouth is the most influential factor in making purchase decisions.~ Exploding Topics

91% of millennials would consider a purchase if it was recommended by a friend ~ Annex Cloud

B2B companies with referral programs are twice as likely to have effective sales efforts than those without ~ Statista

Referrals are the most effective marketing tactic according to B2B vendors ~ TrustRadius

Leads from referrals have a 30% higher conversion rate than the leads generated from other marketing channels (Ross). ~ Finances Online

74% of consumers identify word-of-mouth as a key influencer in their purchasing decision (Ogilvy Cannes Study). ~ Adweek

Word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions. ~ McKinsey

Consumers rely on word-of-mouth 2x to 10x more than paid media. ~ Boston Consulting Group

Word-of-mouth has been shown to improve marketing effectiveness by up to 54%. ~ MarketShare

The lifetime value of a referred customer is 25% higher than that of other customers ~ Wharton

Referred customers bring you 25% higher profit margin ~ Boston Consulting Group

A referred customer is 18% more loyal than a customer acquired by other means. ~ Harvard Business Review